Bosch stated that the virtual sun visor is an employee-initiated solution cultivated within Bosch's innovative corporate culture. Developed by Bosch's North American team as part of internal innovation initiatives, this product has won CES "Best of Innovation Award".
The traditional sun visor serves practical functions like holding documents and blocking direct sunlight to reduce glare, but inevitably obstructs drivers' vision. Bosch's virtual sun visor offers a smarter, more user-friendly solution that maintains visibility while blocking sunlight. Utilizing active sensors and a honeycomb-patterned LCD panel (a design reminiscent of futuristic tech aesthetics seen in games like Crysis), this transparent display effectively filters sunlight while maintaining road visibility.
As the world's first virtual sun visor with historical significance, it connects to interior cameras to monitor the driver's line of sight. Through intelligent algorithms analyzing sunlight intensity and light paths through windshield, it dynamically adjusts display brightness - dimming only affected areas while keeping others transparent. Unlike traditional small visors that partially block forehead area, this full-face-sized panel provides comprehensive coverage (though still functioning as supplementary protection rather than 360-degree panoramic solution). The concept becomes even more impressive when imagining this technology integrated into entire windshields.
Despite its sci-fi appearance, the LCD screen and RGB camera consume minimal power. The RGB camera captures facial sunlight patterns while AI technology analyzes real-time light variations, continuously adjusting brightness and angles to reduce glare effects, significantly improving driving safety. This integration of multiple high-tech elements earned Bosch the CES Best Innovation Award.